An Introduction to Wavetronix Part 1: Who We Are

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In the first of a three-part series, we take a look at who we are and were we came from here at Wavetronix.

Josh Huntsman
Posted on
December 7, 2017

Hello, and welcome to Wavetronix.  This is the first in a three-part series that acts as an introduction to who we are and what we do.  When Wavetronix was founded in 2000 the world was a very different place than it is today. The traffic industry has changed as well. In 2000, the idea of intelligent transportation systems was still in its infancy. Vehicle detection still relied almost entirely on inductive loops, a technology that was state-of-the-art in the 1970s. People recognized the problems inherent with loops but nothing else really compared. Some non-intrusive devices existed and were more convenient to install than loops, but were not nearly as accurate or reliable.  

For traffic systems to become truly intelligent, vehicle detection, which acts as the eyes and ears of these systems, needed to be better.  We knew we could do better. We started with some of the best radar and traffic experts in the world and created the first radar sensor built from the ground up specifically for the traffic industry. We built it to be as accurate as loops while being far more reliable.    

In the past 15 years, we have grown to become the worldwide gold standard for traffic detection technology. Our SmartSensor HD utilizes a high definition, dual beam radar array, giving pinpoint accurate data for ITS applications. Our SmartSensor Matrix has an array of 16 radar beams and a patented radar imaging process to see all vehicles, moving or stopped at the intersection in all conditions. Our SmartSensor Advance uses a patented dynamic ETA tracking system to protect every vehicle in the dilemma zone, one of the most dangerous moments drivers face where the light turns yellow and they don’t know if they should stop or go.  

All our sensors have been proven time and again to provide high accuracy and reliability. Our sensors are comparable to inductive loops when it comes to accuracy and outperform loops, as well as other detection devices, when it comes to factors like reliability, life-cycle cost, ease of installation and customer support.  

It’s not just our products. Our people are proven as well. Though we have offices and employees across the globe, we are still a tight-knit family. Everyone at Wavetronix learns from and teaches each other, from our application engineers to our in-house production and product support teams.   This type of company culture means we are constantly improving and benefiting from our collective experience.  Every office we have around the world benefits from the power and knowledge of every other employee and office, from China to England to Brazil to France to across the United States.    

Because of this unique relationship, when you have us work on a scheme you are getting far more than our personal experience. You are getting the benefit of hundreds of experts with thousands of lessons gained around the world, brought together for you.  

These people understand not only the technology behind traffic sensors but also what it means to work in the transportation sector in the first place.  

We know what it’s like to wear the hardhats and safety vests to work beside busy roadways in the middle of the night or in the snow or under the blazing sun. We know what it’s like to sit in never-ending budget meetings where politics and opinion are debated at length.  We know what it’s like to take irate phone calls from motorists who are upset with gridlock. We know that showing up early and staying late to get the job done translates into real-world benefits for the traveling public.  

We also know how satisfying it is to come up with a unique application that saves each motorist a few seconds per trip or that helps keep road workers safe from speeding vehicles. We know these things because we have, and continue to be, right there in the trenches with you.  

Because of that we don’t look for customers. We look for partners. A customer is someone who buys our products and that’s it.  A partner is someone who shares our passions for making transportation safer and more efficient. We work with our partners every step of the way from initial design and planning to installation to well after the project is complete.  

In Part 2, we look at how Wavetronix helps improve safety and efficiency for both motorists and agencies.