WavetronixSAN FRANCISCO, California—November 14, 2005—Wavetronix had a dual presence at the 2005 ITS World Congress in San Francisco, hosting not one, but two exhibits aimed at reinforcing the company's position as a leader in the intelligent transportation industry.
The Wavetronix corporate booth showcased a number of innovative products, including the SmartSensor™ Advance™ detector and several new Click!™ devices. Wavetronix also used the World Congress to exhibit products from the Command™ line, including the new DataTranslator™ and DataMonitor™ appliances. Jim Lauret, a software engineer on the Command product line, says live demonstrations of both applications were well received. The booth was also manned by Mike Rose, Director of Sales, and sales managers Russ Connely and Brent Padilla.
In addition to its corporate booth, Wavetronix also partnered with four other companies to host an exhibit for ITIP2.com, a Web site devoted to educating industry decision makers about important opportunities now available under SAFETEA-LU. ITIP is a federal initiative that encourages ITS implementation, but previous versions gave Traffic.com a monopoly position in a number of pre-selected cities; new provisions open the program to more cities and allow them to select their own ITS system through a competitive bid process.
Brian Hagen, Wavetronix' chief operating officer and executive vice-president, and John Wasden, a Wavetronix vice-president, joined representatives from Econolite, Metrocommute, SmartRoute Systems and TANN, to show World Congress attendees the benefits now offered and the best ways to take advantage of these opportunities. Hagen says the unique alliance demonstrated the friendly, competitive cooperation that can now exist in what was once a monopolized program, and the alliance received encouraging comments and expressions of gratitude from other industry vendors, DOTs and other direct competitors.
“Most visitors recognized the effort that our coalition put into creating a level playing field for this program,” Hagen says.